My Account     ·     Cart     ·     Contact

B2B WISDOM-BASED MARKETING FOR VISIONARIES
Brand & Marketing Strategy   |   C-Suite Advisor   |   Thought Leadership   |   Compelling Content
Phone: 760.534.4770

Archive

image

Let us handle your content development (creation, freshening up or developmental editing) for both copy, which sells, and content, which educates and delivers substance. In either case, your narrative should support...

Read More
image

In the absence of content, there is nothing to offer to your potential / current customers, your stakeholders or your industry. If you have content but it has the wrong...

Read More

Success, and progress, are only known by establishing a baseline and then monitoring key data points. Maintaining success requires continuously evaluating what you learn and then (re)iterating your customer-centricity on...

Read More

Your brand experience is your only sustainable competitive advantage because it is literally what sets the tone of your relationships with your customers and the people they know (your greater...

Read More
image

(Pre-requisite: The Know Yourself, Know Your Customers and Know Your Experience must be in place before this package can be effective.) Transformation is deceptively simple in that one word represents significant...

Read More
image

Once you have customer experience strategy in place, you need to be able to execute using a variety of well-designed, complementary tactics. Even more, you need to be able to...

Read More
image

While customers are the lifeblood of any business, all too often the focus on product, process or infrastructure takes precedent over actually knowing and delighting your customer with memorable experiences....

Read More
image

By understanding your competitors, you understand the influences that your potential and current customers are experiencing in terms of process and outcomes. Competitor awareness also allows you to find your...

Read More
image

Strategy - or the perspective gained by considering all the factors needed to deliver optimal value to your target audience - maximizes your return on effort by bringing your people...

Read More

The foundation of any business is knowing who you are, including your vision, goals, personality and how to talk about it to different audiences (employees, Board members, potential and current...

Read More