By understanding your competitors, you understand the influences that your potential and current customers are experiencing in terms of process and outcomes. Competitor awareness also allows you to find your best differentiator, which helps potential customers to make a more informed choice.
Know your competition to know why you stand out.
This package includes two specific deliverables:
– Competitor Analysis: A comprehensive review of the key competitors (up to four) in your space, including such factors as company overview, message, offerings, features comparison, online customer reviews, social media market numbers and more.
– Top Strengths & Unique Selling Proposition (USP): An analysis of your top competitors in terms of their positioning, strengths and method of differentiation in your market. This enables your understanding of your market through your customers’ eyes in order to tighten your messaging and marketplace presence as well as to inform your content strategy.