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B2B WISDOM-BASED MARKETING FOR VISIONARIES
Brand & Marketing Strategy   |   C-Suite Advisor   |   Thought Leadership   |   Compelling Content
Phone: 760.534.4770

Know Your Tactics

SavvyX > Know Your Tactics

Know Your Tactics

Once you have customer experience strategy in place, you need to be able to execute using a variety of well-designed, complementary tactics. Even more, you need to be able to measure incremental results through key metrics and analytics.

Depending on your organizational needs, we will help you determine the right tactics (and measures) for your intentional customer experience to drive marketplace visibility, thought leadership, and generate leads and upsell opportunities.

Potential deliverables include:

  • Website Development
    • Develop your new site OR upgrade your existing site
    • Wireframe navigation and calls to action
    • Technical development (primarily in WordPress although our developers can handle just about anything)
  •  Web Content
    • Copy and Creatives
  • Social Media
    • Strategy spreadsheet
    • Editorial Calendar
    • Content development checklist
  • Email Marketing
    • Autoresponder planning template (with email best practices)
    • Email content templates
  • Community Marketing
    • Community strategy
    • Content strategy
    • Editorial calendar
  • Building Pipeline and Lead Generation
    • Campaign strategy
    • Metrics and KPI outline and process

 

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