An assessment of the strength and weaknesses of current and potential competitors should be part of any marketing plan. Why? Because this is what your customers are seeing in the marketplace and what is influencing their decision to work with your solution or not. Competition is healthy and shows a strong market; leverage that strength for your own enterprise by deeply understanding your competitors.
Competitive Analysis: an in-depth look at what your competitors are doing so you understand your market – and your customers – with clarity.
The heart of capitalism is to offer the best product or service possible to meet a need or solve a problem for a customer who is willing to pay for it. Within that, you need to show that your solution is unique and, ideally, offers predictable transformation.
Why? Because your customers will pay premium prices for what they cannot find elsewhere that exactly meets what they are looking for to solve their problem. One sure way to understand how to position your solution(s) accordingly is to look at what your closest competitors are doing to speak to your shared target customer(s).
Ironically, the results of a competitive analysis can change everything for an enterprise – from positioning to marketing messages to highlighting nuances of their solution to educating their customers in different ways. And, yet, many enterprises do not invest in doing a deep-dive competitive analysis. This 46-slide PPT deck will change that for your organization.
(Note: 46 slides overs analysis of one competitor; approximately 30 slides need to be duplicated for each competitor you want to review so, for 3 competitors, this deck will be approximately 110 slides.)
Here is some of what you will get in this deck:
This Competitive Analysis template is both educational and practical because it shows you the steps you need to take to get the most information possible as well as giving you a place to make your notes throughout the deck. As a result, this PPT deck becomes a personal education in your market, a team tool for discovery or even a final presentation deck to share with leadership.
Download this template now to work through a deep competitive analysis with precision so you can understand your market and find ways to position as a unique solution provider – starting now.
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