My Account     ·     Cart     ·     Contact

B2B WISDOM-BASED MARKETING FOR VISIONARIES
Brand & Marketing Strategy   |   C-Suite Advisor   |   Thought Leadership   |   Compelling Content
Phone: 760.534.4770

Start-Ups (new)

Why Start-Ups?

Startups are filled with promise and passion; to convert that vision into serving customers and becoming profitable is part of our mission.

Too often, great ideas, innovations and companies do not make it due to lack of a solid marketing foundation. Given the dynamic startup environment, it can be a bit like focusing on a moving target – not every marketing firm knows how to keep up and even lead the fast-paced change that startups embody.

Every startup needs a basic launchpad for marketplace visibility.

What Do We Offer?

The most precious asset any startup has is time; our accelerated process and mastery-level expertise of marketing best practices helps startups to compress their time to market. That is a bold statement and we stand behind it.

We can help you get started with the basics and a strong foundation you can grow from in the fastest way possible. Even more, we facilitate your team’s growth and knowledge through an inclusive transformational process.

You have a great product, innovation or solution. You have your sales team, product people but likely have not yet invested in a marketing function OR you have but you need to scale. That’s where we come in to help.

How Does It Work?

Sprint 1 – Know Your Foundation

Sprint 1 – Know Your Foundation

Every great project is built on a strong foundation. As a digital enterprise, here are three essential elements you need:

  • Tone and Voice Guide – to define the startup personality through narrative
  • Message and Positioning Framework – to differentiate your solution
  • Intangible Benefits – identifying what really drives customer conversion

We work in 3-week sprints to leverage momentum. This initial sprint gives you the above deliverables for $10.000.

Sprint 3 – Create Your First Impression

Sprint 3 – Create Your First Impression

The first impression of your brand determines the relationship you have with the person who is experiencing it. Your visuals must match your narrative. You must have a corporate deck that describes your company and your solution in a vivid, vibrant and relevant way. And you need to be prepared to deliver a quick introduction to your company (regardless of who you are talking to – preparation is everything!).

  • Company Identity Package – put your visuals together (logo, color palette, letterhead, business cards, etc.)
  • Company Presentation – a PPT ‘library’ to use in presenting your company to various audiences
  • Sales Guide / Elevator Pitch – know how to weave your key messages targeted to your customer personas

We work in 3-week sprints to leverage momentum. This essential sprint gives you the above deliverables for $15.000.

Sprint 5 – Elevate Your Presence

Sprint 5 – Elevate Your Presence

This is a continuation of sprint 4 – to take your presence from lean and minimally viable to robust and comprehensive – where we add more value for your customers.

  • Hub Content Development – write the power persuader as a white paper or report
  • Editorial Calendar – develop a strategic plan for what and when content is needed
  • Content Development – write blogs, social media posts and other pieces to match the Editorial Calendar

We work in 3-week sprints to leverage momentum. This sprint gives you the above deliverables; given your unique situation, we will send you a personalized estimate.

Sprint 7 – Market Through Community

Sprint 7 – Market Through Community

“To go fast, go alone. To go far, go together.” (African proverb) You want your brand and solution to go viral; the only way to do that is to own the conversation and invite others to believe and promote it in their circles of influence.

  • Thought Leadership – define which conversation you will ‘own’ and the strategy behind it
  • Customer Engagement – have real dialogue with your customers for tribe-building and to know your conversion indicators
  • Partner Engagement – work with affiliates, joint venture partners and strategic alliances in collaborative initiatives

We work in 3-week sprints to leverage momentum. This sprint can be profound in delivering the fresh momentum your brand receives in your market. Given your unique situation, we will give you a personal estimate.

Sprint 9 – Transform Your Culture

Sprint 9 – Transform Your Culture

The heartbeat of your company is your corporate culture. With the dynamic pace of being a start-up, it is vital to support and shape your corporate culture with intention.

  • Change Management – with rapid iteration can come confusion, overwhelm and getting lost; you must manage the human side of expectations
  • Wirearchical Leadership – true leaders inspire people to be their best and collaborate for a shared purpose
  • Build Momentum – balancing celebration of achievement while looking forward to what’s next is a trait of successful companies

We work in 3-week sprints to leverage momentum. This sprint is powerhouse because it can upgrade performance on every level. We’ll send an estimate personalized to your business when you’re ready for this sprint.

Sprint 2 – Know Your Audience

Sprint 1 – Know Your Foundation

Just as in a real-world relationship, it is difficult to have a conversation with a stranger. You need to know your audience intimately as well as what they are interested in learning more about to help them solve their problem or meet their need.

  • Persona Identification – understand your ideal customer’s motivations and triggers
  • Customer Journeys – map out your intended customer experience
  • Content Assessment – know what you have and what you need

We work in 3-week sprints to leverage momentum. This core sprint gives you the above deliverables for $10.000.

Sprint 4 – Determine Digital Presence

Sprint 4 – Determine Digital Presence

In a digital economy, your website and social media presence is critical. Whether you have an existing website and / or social media presence, it is important that it match what you have learned through the previous sprints.

  • Website Audit / Wireframe – see what you have to determine what is needed
  • Website Content / Creatives – develop the narrative and visuals that substantiates credibility and compels action
  • Social Channel Audit – match your personas to the social media channels and determine key messaging strategy

We work in 3-week sprints to leverage momentum. This sprint covers the above deliverables; however, given your unique circumstances, we will send you a personalized quote.

Sprint 6 – Build Pipeline

Sprint 6 – Build Pipeline

The lifeblood of business is potential customers that become paying customers; this potential is found in your sales ‘pipeline’. Working through your processes for marketing and sales can show where you are leaving money on the table as well ensure you are making the most of the leads that come in to your company.

  • Marketing and Sales Processes Assessment – evaluate your current processes for weaknesses or constraints
  • Lead Generation – consider how to optimize your prospecting and conversion activities
  • Metrics and Analytics – monitor your campaigns and outreach for maximum return on investment
  • Competitive Analysis – understand what your ideal customers are seeing in the marketplace

We work in 3-week sprints to leverage momentum. This sprint gives you the above deliverables; given your unique situation, we will estimate this sprint when you’re ready for it.

Sprint 8 – Personalize Your Marketing

Sprint 8 – Personalize Your Marketing

We all like to be treated as individuals, even when we know we are getting broadcast emails. Make sure your potential and current customers know you appreciate them enough to personalize their experience with your brand.

  • Marketing Automation – email marketing should be relevant, sequential and personalized
  • Bolding Your Touchpoints – assess whether your touchpoints are bold enough to convey your distinctive brand and customer experience
  • Alternative Journeys – consider various options for your customers to design their experiences on the fly

We work in 3-week sprints to leverage momentum. This sprint is fairly advanced and tailored to your business. Accordingly, we will send you a personalized estimate.

Sprint 10 – Share The Love

Sprint 10 – Share The Love
There is nothing better than having your customers share about their success with your solution or gain status by association with your brand. Make it worth their time and referrals by setting the stage for your valued customers to share with everyone they know.

  • Cultivating Ambassadors – identify advocates (customers and employees) and their motivations for sharing
  • Sharing Enthusiasm – get the tools together, including success stories, links, sound bites and more
  • Catching Fire – the six keys that indicate your brand is sharable and ready to go viral

We work in 3-week sprints to leverage momentum. This big-bang sprint is what you’ve been working toward… we’ll send you a customized estimate for what it will take to complete it.

What Are You Waiting For? Get Savvy Today!

Make Customer Experience Simple With SavvyX. Contact Us And We Will Help You Get Started.

Contact Us