Bloopers

There once was a Start-Up with a great platform for growth. Their foundation was in place, the sales and marketing machine was working, and customers seemed happy. Their business model was unique for a Start-Up in that they managed to sign clients to...

Funding disaster

A European company received a second round of investor funding, so they tripled the size of their staff. A board member decided they wanted a more active role with a company that was clearly becoming successful, so the current CMO was released to cre...

Death by Powerpoint

You have eXperienced this one-death by Powerpoint. In the rare and unusual case that you have not yet been introduced to Powerpoint, it is a presentation software from Microsoft that offers the opportunity to create visual slides. (And if you really ...

Employee eXperience matters

A three-year old staffing company decided to open their first remote branch with their goal being nationwide presence over time. They paid for an office in an executive suite in a sister city along with printed business cards. They hired an employee ...

We are done with branding

This company was a larger Start-Up on their way to becoming a Scale-Up. They invested significantly in building the brand. Investors and the C-suite felt “done” with spending resources (meaning time, money, and people). Continuing building the brand ...

Burning through leads

It's common to have challenges with sales activity levels. For example, the number of outreach touches a sales representative conducts in a week is usually lower than what it has to be to achieve their revenue targets. There is a clear and reciprocal...

Bought the ticket but don’t know why

A company with 30 employees was running at 200 miles an hour–business was hot. Engagement and spirit were high. Everyone executed their day-to-day work with good results. Things were going well.The company was lucky in not having any bumps along thei...

ICP soup

A Start-Up had done their homework and outlined their ideal customer profiles (ICPs). As the company grew, several employees saw an opportunity to climb the “market size mountain” to bigger, more tempting accounts (i.e., to the enterprise level).Typi...

Classic marketing and sales misalignment

A marketing team worked with an external creative agency to develop a new launch campaign around a four-step digitization program. The agency was given carte blanche to design and deliver the campaign. Marketing worked closely with the agency and the...

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